My wife and I created the “Millenials Killed That” podcast as a vehicle to explore how millennials are shaping society - for better or worse.

In the last decade, articles started going viral with headlines like, “Why do Millennials hate groceries” or “Do Millennials Even Eat Food?” While they piqued public interest, many of the articles felt one-sided. In each episode, we take a topic we’ve “killed” and try to look at it from all sides. Did we kill it? Is it dead?

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Co-Founder - Ben Egnal
Co-Founder - Fang Yu

Being homeless is tough; it’s even tougher when you have a dog. To help shed light to this predicament, HWBP teamed up with Fred Victor, an organization that provides shelter for people and their pets.

For every hoodie purchased, human or doggy, HWBP would also donate one to Fred Victor. We encouraged people to #ShareALittleWarmth.

Results: 
• 5 million+ video views (most viewed piece of content for Fred Victor)
• A massive influx of donations
• HWBP hoodies sold out

PRESS
Upworthy
Huffington Post
Daytime Toronto
Stimulant
AdsoftheWorld
Diply

Art Director - Ben Egnal
Copywriter - Taylor Evans
Director - Spencer Shiffman
Producer - Fang Yu
Photographer - Pierrette Masimango
 

Co-founder, HWBP. Higgins Would Be Proud is a socially conscious Toronto based apparel company inspired by the founder’s pug. HWBP gives 10% of each purchase to ElderDog, a charity that helps take care of senior dogs and senior dog owners. We think Higgins would be proud. HWBP is currently stocked in retail stores in and around Toronto. 

PRESS
BlogTO
NOW Magazine
Toronto Life
Applied Arts
Shopify
The Dogington Post
Dog Milk
3 Million Dogs 

Co-Founder - Ben Egnal
Co-Founder - Fang Yu